To mark World Hunger Relief Month in October, KFC South Africa has given up its Colonel logo and replaced it with the smiling faces of children. These faces represent the children that benefit from KFC’s corporate social responsibility initiative, Add Hope.
The extraordinary move is part of KFC’s Add Hope Campaign for October and reinforces the long-term commitment to child hunger relief in South Africa. From 1 October to 9 November, customers will see six little faces at 114 KFC stores, one in each major city across the country.
Since its launch in 2009, Add Hope has raised over R183 million towards feeding hungry children. KFC Africa Managing Director Doug Smart says, “KFC Add Hope brings our brand, customers and staff together to make a difference, because we quite simply believe, a hungry nation can never be a growing one”.
KFC’s goal is to raise R2 million during the month of October from its customers to continue spreading hope.