JAM’s development methodology is based on our FEED model (Farm, Empower, Enhance and Distribute) developed through more than 30 years of agricultural and nutritional development experience in Africa. FEED is a model for sustainable economic and social development driven by commercial FARM development, the EMPOWERment of local commercial farmers with a strong focus on female farmers, the establishment of factory production to ENHANCE the value of the commodities grown and the development of an efficient supply chain to DISTRIBUTE nutritious food products to social programs and commercial markets. FEED takes an initial development input and turns it into a sustainable local agricultural economy, improving the lives of impoverished communities, establishing sustainable national nutrition programs and building commercially viable enterprises.


A combination of larger scale JAM operated commercial farms and local commercial farmers are established as the nucleus for production. The JAM commercial farm is a centre of excellence used for the training of local commercial farmers, while also ensuring initial surety of supply for factory production. The local commercial farmers are established on 5ha to 10ha farms, with access to top quality inputs, shared mechanised services, financing and guaranteed off-take contracts.


JAM increases the local agricultural production capacity through the empowerment of small/emerging commercial farmers. Helping them to become established as commercially viable farmers with access to the services, financing and markets, needed to ensure sustainable growth of their farming enterprises and the local agricultural economy.

Local commercial farmers are assisted with:

  • On-going training and technical support aimed at increasing yields and improving farming and business practices.
  • Land clearing and farm infrastructure development
  • Access to high-quality inputs at low prices
  • Provision of mechanised services and irrigation where relevant
  • Off-take contracts for initial production at market-related prices
  • Access to financing at formal market lending rates
  • Access to collateral management based commodity trading, once farm production has significantly increased in phase 2, maximizing farmer returns

Local trading businesses are established in the communities, through a process of business training and the provision of kick start financial and infrastructural support, with a strong focus on female-owned businesses. These businesses sell quality fortified food products to their communities at highly competitive prices, sourced from the JAM established local factories and other JAM partner, suppliers. Creating true economic development within the communities, while also improving access to highly nutritious fortified foods.


Processing factories are established within the local market to process the commodities grown on the JAM farm, by JAM assisted local commercial farmers and other locally available commodities. The factories add value to the commodities, to increase both the food value and market value. The value addition includes everything from basic sorting, drying and bagging of commodities, to the production of fully pre-cooked fortified blended foods (such as Corn Soy Blend). The factories are modern facilities that adhere to stringent international quality assurance standards. This is a key addition in the agricultural value chain, with industrialization being paramount to the establishment of sustainable agricultural economies in African countries.


JAM establishes strong logistical infrastructure to support the storing, transportation and distribution of the product. This infrastructure supports both social development activities, such as Early Childhood Development School feeding, health and nutrition programs, and the distribution of quality food products to the local commercial market, through the JAM supported trading businesses and other channels. Allowing for the completion of the FEED cycle, where Africa governments and communities benefit from sustainable national nutrition programs and local communities benefit from the availability and affordable price of homegrown food products.