ECD School Feeding

ECD School Feeding

Nutritional Early Childhood Development School Feeding

JAM SA is currently feeding over 120 000 children in more than 2500 centres in 9 provinces across the country (Gauteng, Limpopo, KwaZulu-Natal, Eastern Cape, Western Cape, Free State, North West, Northern Cape and Mpumalanga).

Programme objectives

  • Save lives
  • Promote education
  • Develop communities
  • Create value chains

We currently distribute over a million bowls of highly nutritious cereal to beneficiaries in Angola, South Africa, South Sudan, Sierra Leone and Mozambique.

JAM South Africa

When entering a community, JAM SA begins with food, the most basic of needs, providing a highly nutritious porridge to the children who attend JAM-supported Early Childhood Development (ECD) and care centres. Every day the children enjoy a Red Bowl of JAM porridge, which provides them with 75% of their daily macro- and micro-nutrient requirements. The porridge, known as CSS+ (Corn Soya Sugar Blend) consists of 65% corn, 25% soya, 10% sugar and is fortified with micro- and macro-nutrients. It costs R50 to feed a child for a month, R600 to feed a child for a year. JAM SA is currently feeding over 120, 000 children in more than 2500 centres in 9 provinces across the country (Gauteng, Limpopo, KwaZulu-Natal, Eastern Cape, Western Cape, Free State, North West, Northern Cape, Free State and Mpumalanga).


In January 2014, JAM SA expanded to Limpopo province with the help of Flying for Life, a PBO that uses small aircraft to fly in vital resources to communities in need. The partnership provided a nutritious breakfast in JAM’s signature Red Bowl to 2,000 beneficiaries who attended ECD centres in rural villages in the Ha-Makuya Local Municipality that falls in the Vembe district, which borders Zimbabwe to the north and the Kruger National Park to the east. By the end of 2015, JAM expanded to the Thohoyandau and Elim areas and now reaches 7,300 children.


KwaZulu-Natal (KZN) has expanded in the last few years, thanks to the assistance of a number of implementation partners (other NPOs) on the ground. By the end of 2015, we were feeding 24,200 children every single day in 384 centres. Our KZN partners include: Focus on iThemba, The Domino Foundation, City Hill, The Salvation Army, Training & Resources in Early Education (TREE), A Centre That Serves (ACTS), Thanda, LIV, Mbalencane, Key of Hope, Waterloo and CityHope (Camperdown and Hillcrest), Izenzo, Uminati, MNCP, Arise and Shine, Future Stars and Crossroads.

Free State

JAM formed a partnership with Realeboga Bakubung, an NGO that provides accredited training to ECD practitioners in Thaba Nchu in June 2016. This served as JAM’s entry into the Free State. The programme started with 35 centres and reached 998 children and later added 15 centres with a combined total of 487 children. At the beginning of January 2017, JAM expanded to Bethlehem with the assistance of CRC Bethlehem and Tshepang Trust. This expansion led to the support of 30 ECD centres and feeding of 838 children. With the help of E models, In March the JAM ECD nutritional programme spread to Bloemfontein and has recently started supporting 15 centres, feeding 347 children. As of May 2017, JAM supports 95 ECD centres in the Free State province reaching more than 2 774 children daily.

North West

In 2015 we expanded into Klerksdorp in partnership with Play With A Purpose.


JAM has been serving communities in Gauteng since 2005 when the Nutritional Feeding programme was introduced to Orange Farm, feeding 5 000 primary school beneficiaries. At the end of 2015, JAM SA was supporting over 694 Early Childhood Development (ECD) centres in the province, reaching more than 37 500 children every day. JAM SA now operates extensively across the province from Orange Farm to Soweto, Johannesburg CBD, all the way to Hammanskraal on the other side of Pretoria. JAM SA is also training and mentoring micro-farmers and ECD centres in food gardening. With JAM’s headquarters in Johannesburg able to accommodate international volunteer groups, Gauteng is also the site for most of JAM SA’s ECD Makeovers.


JAM expanded to Mpumalanga in January 2017 in partnership with Penreach and Ntataise Lowveld, which are NGOs providing support and training to ECDs in rural communities. This partnership has led to the support of an initial 52 ECD centres and 21 playgroups in various parts of the Nelspruit / White River area.

Eastern Cape

JAM SA has been operating in the Eastern Cape since 2012, working with 201 ECD centres in rural villages of the old Transkei and around East London. We are currently feeding 6 000 children in this province, thanks to our ongoing partnerships with Gately Rotary Club, Hand of Hope (Joyce Meyer Ministries), and Rhema Umtata Christian Church (RUCC),- ITEC (Institute for Training, Education and Capacity Building), Sidibene Ngomntwana, Kieskamma Trust, Philani, Ubunye Foundation, Bulungula Incubator, Khululeka and Friends of Cintsa. Despite the everyday challenges of dreadful roads, bad weather, poorly constructed ECD centres and minimal teacher training, JAM SA remains committed to making a difference to the children of the Eastern Cape.

Western Cape

JAM SA branched out into the Western Cape in September 2014 with its first partners the Bhabhatane Project in Franschhoek and Sikhula Sonke in Khayelitsha. This saw the introduction of the JAM nutritional programme feeding approximately 700 children daily in Franschhoek and 2,800 children daily in Khayelitsha. We now feed 9,200 children in the province through seven partners across the areas of Franschhoek, Westlake, Bellville, Langa, Klapmuts, Noordhoek, Khayelitsha, Langeberg Valley and Grabouw. This has been done in partnership with Badisa, Bhabhathane, Elru, Sikhula Sonke, SAVE, Tembalitsha, Valley Development Project. Graham and Rhona Beck Foundation, SAEP and VPUU. It is encouraging to note how important holistic, quality educare has become in all of these partnerships. This year we will be doing makeovers in Franschhoek and Khayelitsha.

Northern Cape

At the beginning of 2016 we moved into Kimberley and Upington in partnership with the CRC churches.